Kérastase vient tout juste de sortir sa nouvelle gamme tant attendue : Genesis ?.
Alors pourquoi autant d’enthousiasme autour de cette gamme Genesis ?
Parce que Genesis répond à des besoins particuliers, qui sont de plus en plus fréquents chez les femmes : des cheveux fragilisés et pertes de cheveux abondantes.
Pourquoi on perd nos cheveux ?
Perdre ses cheveux c’est normal et naturel ! On perd à peu près 50 à 100 cheveux par jour, pour un cycle de vie normale capillaire ?.
Mais les modes de vie ont une influence sur notre perte de cheveux, selon : ce qu’on mange, notre exposition à la pollution, la nature de nos cheveux, les shampoings qu’on utilise, etc.
Mais il y a des pertes de cheveux plus anormales que les autres, dues à plusieurs facteurs, qui accélèrent le cycle de vie des cheveux.
Déterminer la cause de la perte de vos cheveux
Les causes biologiques :
Les causes biologiques sont : le stress, les perturbations hormonales d’une grossesse, des carences alimentaires, la pollution. Les causes biologiques affectent les cheveux dans leur globalité, mais surtout le cuir chevelu, qui entraîne la chute prématurée des cheveux.
Les causes extérieures :
Les causes extérieures sont l’utilisation d’appareils chauffants ( lisseur, sèche-cheveux ou brosse chauffante, etc.) ou même l’utilisation trop fréquente de la brosse à cheveux. Les pointes sont fragilisées par tous ces outils. De plus, quand les racines sont sensibilisées par des causes biologiques, les cheveux en croissance sont fins et cassants donc beaucoup plus susceptibles de tomber que des cheveux forts.
Pourquoi Genesis est une gamme efficace ?
Déjà pour commencer, la gamme Genesis, contrairement aux autres gammes anti-chute, s’adresse à toutes les femmes et tous les problèmes liés à la chute des cheveux. Et il a fallu pas moins de trois corps de métiers différents pour élaborer la gamme Genesis :
La chute de cheveux n’est généralement pas due aux changements de saisons bien qu’il y ait quelques cas d’effluvium télogène avec les modifications de climat. Je pense que la chute de cheveux est davantage liée à la diminution de la luminosité naturelle qui augmente les taux de dépression et de stress. A l’inverse, la chute de cheveux due à la casse peut être liée aux changements de saisons qui entraînent souvent une diminution de l’humidité dans l’environnement, une augmentation du chauffage en intérieur, un changement dans nos habitudes de coiffage en hiver ou la manière de nous habiller, les écharpes pouvant abîmer les longueurs par exemple.
Laura Scott
L’important est de faire le bon diagnostic pour pouvoir utiliser des produits adaptés à votre cuir chevelu et à vos cheveux. Chaque jour, je vous conseille de rétablir la micro-circulation en massant votre cuir chevelu. Commencez le massage en bas de la nuque avec la pointe des doigts et les mains écartées en remontant de façon circulaire vers le haut de la tête.
David Lucas
Il n’existe pas un unique « bon régime alimentaire ». L’un des régimes connus pour privilégier des aliments forts en apports nutritionnels est le régime méditerranéen. Ce dernier met en valeur les six groupes d’aliments à base de plantes tels que les céréales complètes, les noix, les graines, les légumes (haricots et légumineuses) et les fruits. Il est également caractérisé par une consommation d’huile d’olive extra-vierge, de produits laitiers fermentés, de poissons gras et d’une faible quantité de viandes. Beaucoup de ces macronutriments, dont notre corps a besoin, sont indispensables à la bonne santé des cheveux et réduisent le risque de chute de cheveux.
Megan Rossi
Des ingrédients efficaces au service de la gamme Genesis
L’Aminexil aide les cheveux à s’accrocher durablement dans le cuir chevelu. L’Aminexil est une molécule brevetée par les chercheurs L’Oréal.
De la racine de Gingembre, qui stimule la circulation au niveau du cuir chevelu pour assainir la pousse des cheveux dès la racine.
Les cellules natives D’Edelweiss pour leurs propriétés antioxydantes et la préservation du collagène. Cette plante a la réputation de résister aux conditions extrêmes … comme vos cheveux.
Quels produits GENESIS pour moi ?
Les produits Genesis pour les cheveux fins
Les produits Genesis pour les cheveux gras
Les produits Genesis pour les cheveux épais
Retrouvez les produits Genesis sur beautycoiffure.com.
Et dans nos Salon by BC : Les boutiques et les salons à Mâcon et Chalon-sur-Saône
À très bientôt ! Marilou et toute l’équipe Beauty Coiffure ??
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